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Public Relations Writing

Autor E W. Brody, Dan Lattimore
en Limba Engleză Hardback – 25 mar 1990 – vârsta până la 17 ani
Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. A myriad of writing tasks are examined, those undertaken for print and electronic media as well as those that arise in the business component.Breadth and balance in content are the primary attributes of this book, which is designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. This comprehensive text addresses writing tasks undertaken for print and electronic media as well as those that arise in the business component of public relations, providing: insights into the roles and responsibilities of practitioners and the nature of persuasion; techniques in message development and public relations writing; separate sets of chapters dedicated to print and electronic writing tasks; and three case histories each accompanied by a set of writing problems, to create complete flexibility for faculty.The first five chapters of the book deal with practitioners' roles, theories of persuasion, public relations writing styles, and message development. Print-oriented chapters deal with news and feature releases, printed materials, media kits and their contents, and business writing relating to public relations practice. Electronic-oriented chapters focus on the basics of broadcast writing, audio-visual script writing, video news releases, slide-tape presentations, and public service announcements. Case histories deal with a large for-profit corporation, a not-for-profit corporation, and a charitable organization.
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Specificații

ISBN-13: 9780275928957
ISBN-10: 0275928950
Pagini: 288
Dimensiuni: 156 x 235 x 21 mm
Greutate: 0.59 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Notă biografică

E.W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis.DAN L. LATTIMORE is Professor and Chairman of the Journalism Department at Memphis State University, Tennessee.

Cuprins

PrefaceRoles and ResponsibilitiesPersuasion RevisitedSubstance and StyleMessage DevelopmentThe Basics of Public Relations WritingNews and Feature ReleasesPrinted MaterialsMedia Kits and their ContentBusiness WritingWriting for BroadcastAudiovisual ScriptwritingVideo Public RelationsScriptwriting for Slide-Tape PresentationsPublic Service AnnouncementsCase One: Federal Express CorporationCase Two: Baptist Memorial HospitalCase Three: ALSAC-St. Jude Children's Research HospitalSelected BibliographyIndex