Qualitative Media Analysis: Qualitative Research Methods, cartea 38
Autor David L. Altheide, Christopher J. Schneideren Limba Engleză Paperback – 19 noi 2012
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Specificații
ISBN-13: 9781452230054
ISBN-10: 1452230056
Pagini: 168
Ilustrații: Illustrations
Dimensiuni: 140 x 216 x 9 mm
Greutate: 0.2 kg
Ediția:Second Edition
Editura: SAGE Publications
Colecția Sage Publications, Inc
Seria Qualitative Research Methods
Locul publicării:Thousand Oaks, United States
ISBN-10: 1452230056
Pagini: 168
Ilustrații: Illustrations
Dimensiuni: 140 x 216 x 9 mm
Greutate: 0.2 kg
Ediția:Second Edition
Editura: SAGE Publications
Colecția Sage Publications, Inc
Seria Qualitative Research Methods
Locul publicării:Thousand Oaks, United States
Recenzii
It’s the only “how to” book of its kind out there.
It explains how to do qualitative textual analysis in a way that is laid out step-by-step, making it clear to students how to do it.
It’s short and to the point, covering a lot of ground quickly. I have always been able to justify it on a syllabus because it reads well and fast, it not too expensive, and it gives novices clear guidance. Personally, I’m also 100 percent simpatico with Professor Altheide theoretically and philosophically. More important, he does make it relevant to communication theory as well as practice.
The main strength is its focus on “media”, applied researchers are rapidly shifting their attention to multiple sources of data and focusing on how people and organizations communicate. Social media is also influencing marketing and public relations activities. It IS the hot topic….helping researchers figure out how to target, capture, analyze and interpret these new forms of media is essential.
The key strength of Qualitative Media Analysis is that it provides students and scholars with a rigorous, social science-based, qualitative alternative to quantitative content analysis, allowing for better and deeper interpretation of media texts. The methodology outlined by Altheide is particularly useful for the examination of previously unstudied media, where no theory and/or previous data exist to inform content analysis protocols.
It explains how to do qualitative textual analysis in a way that is laid out step-by-step, making it clear to students how to do it.
It’s short and to the point, covering a lot of ground quickly. I have always been able to justify it on a syllabus because it reads well and fast, it not too expensive, and it gives novices clear guidance. Personally, I’m also 100 percent simpatico with Professor Altheide theoretically and philosophically. More important, he does make it relevant to communication theory as well as practice.
The main strength is its focus on “media”, applied researchers are rapidly shifting their attention to multiple sources of data and focusing on how people and organizations communicate. Social media is also influencing marketing and public relations activities. It IS the hot topic….helping researchers figure out how to target, capture, analyze and interpret these new forms of media is essential.
The key strength of Qualitative Media Analysis is that it provides students and scholars with a rigorous, social science-based, qualitative alternative to quantitative content analysis, allowing for better and deeper interpretation of media texts. The methodology outlined by Altheide is particularly useful for the examination of previously unstudied media, where no theory and/or previous data exist to inform content analysis protocols.
Cuprins
Chapter 1. Plugged in Research
Chapter 2. Ethnographic Content Analysis
Chapter 3. Process of Qualitative Document Analysis
Chapter 4. Newspapers, Magazines, and Electronic Documents
Chapter 5. Electronic Reality I
Chapter 6. Electronic Reality II
Chapter 7. Tracking Discourse
Chapter 8. Field Notes and Other Data
Chapter 2. Ethnographic Content Analysis
Chapter 3. Process of Qualitative Document Analysis
Chapter 4. Newspapers, Magazines, and Electronic Documents
Chapter 5. Electronic Reality I
Chapter 6. Electronic Reality II
Chapter 7. Tracking Discourse
Chapter 8. Field Notes and Other Data
Notă biografică
Descriere
The author shows the reader how to obtain, categorize, and analyze different media documents in this entry in the Qualitative Research Methods series