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Focus Groups as Qualitative Research: Qualitative Research Methods, cartea 16

Autor David L. Morgan
en Limba Engleză Paperback – 18 feb 1997
The extensively revised edition of the bestselling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.
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Specificații

ISBN-13: 9780761903437
ISBN-10: 0761903437
Pagini: 88
Ilustrații: illustrations
Dimensiuni: 140 x 216 x 6 mm
Greutate: 0.12 kg
Ediția:Revised
Editura: SAGE Publications
Colecția Sage Publications, Inc
Seria Qualitative Research Methods

Locul publicării:Thousand Oaks, United States

Cuprins

Introduction
Focus Groups as Qualitative Method
The Uses of Focus Groups
Planning and Research Design for Focus Groups
Conducting and Analyzing Focus Groups
Additional Possibilities
Conclusions

Notă biografică


Descriere

The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.
Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.