Quantitative Models in Marketing Research
Autor Philip Hans Franses, Richard Paapen Limba Engleză Paperback – 9 iun 2010
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 315.38 lei 6-8 săpt. | |
Cambridge University Press – 9 iun 2010 | 315.38 lei 6-8 săpt. | |
Hardback (1) | 679.50 lei 6-8 săpt. | |
Cambridge University Press – 8 aug 2001 | 679.50 lei 6-8 săpt. |
Preț: 315.38 lei
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Specificații
ISBN-13: 9780521143653
ISBN-10: 0521143659
Pagini: 224
Ilustrații: 25 tables
Dimensiuni: 170 x 244 x 12 mm
Greutate: 0.36 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom
ISBN-10: 0521143659
Pagini: 224
Ilustrații: 25 tables
Dimensiuni: 170 x 244 x 12 mm
Greutate: 0.36 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom
Cuprins
List of figures; List of tables; Preface; 1. Introduction and outline of the book; 2. Features of marketing research data; 3. A continuous dependent variable; 4. A binomial dependent variable; 5. An unordered multinomial dependent variable; 6. An ordered multinomial dependent variable; 7. A limited dependent variable; 8. A duration dependent variable; Appendix; Bibliography; Author index; Subject index.
Recenzii
Review of the hardback: 'The senior author is a well-known and highly respected applied econometrician working on marketing problems. Quantitative Models in Marketing Research reflects the authors' expertise and experience to provide concise coverage of an underused set of useful marketing tools. I recommend that marketing scientists have this book on their bookshelves.' Journal of Marketing Research
Descriere
This 2001 book presents important and practically relevant quantitative models used for marketing research.