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Raising the Bar – Integrity and Passion in Life and Business – The Story of Clif Bar and Co.

Autor G Erickson
en Limba Engleză Paperback – 2 noi 2006
Praise for Raising the Bar "What makes this book worth reading is that he's as honest about his mistakes as his successes." --Newsweek "Best Mom & Pop business in America" --Reader's Digest America's 100 Best "Gary Erickson realizes that businesses have tremendous power to harm or protect the natural world, our common home. I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility." --Mikhail S. Gorbachev, chairman, Green Cross International "Gary Erickson believes that doing good and doing business should go hand in hand. Raising the Bar tells the inspiring story of a scrappy company's battle to stay privately owned and to better its people, the community, and the planet in the process." --Ben Cohen, cofounder, Ben & Jerry's Ice Cream, and president, TrueMajority.org "This is a beautiful book about courage, commitment, integrity, and vision. It is also a story that reminds us that one person does make a difference by leading the way through the inspiration of the heart." --Julia Butterfly Hill, author, The Legacy of Luna "Gary Erickson's story is sheer inspiration. Reading it makes you want to ride a bike up a high mountain, dust off your musical instrument and join a jazz band, or launch an outrageous company. This is a life manual masquerading as a business book." --David Batstone, author, Saving the Corporate Soul; professor of ethics, University of San Francisco "In Raising the Bar, Gary Erickson's incredible journey raises our expectations of corporate America and most importantly our hope for a better world." --Jeanne Rizzo, R.N., executive director, The Breast Cancer Fund
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Specificații

ISBN-13: 9780787986711
ISBN-10: 0787986712
Pagini: 368
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.57 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Managers, executives, business owners, and board members looking to improve both their bottom line and corporate image. Consumers and shareholders interested in issues of corporate responsibility. The sports and health food communities

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Descriere

In April 2000, Gary Erickson, founder of Clif Bar, turned down a $120 million offer to buy his company. Now, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever! In Raising the Bar, Erickson and coauthor Lois Lorentzen show that some things are more important than money.