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Rating Professors Online: How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations de Pamela Leong

Rating Professors Online: How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations: Marketing and Communication in Higher Education

Autor Pamela Leong
en Limba Engleză Paperback – 8 feb 2021
This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web-based platforms to purchase commercial products and services, they also make highly personal decisions regarding the choice of service providers in health care, higher education, and other industries. The chapters assess the challenges that web-based platforms such as RateMyProfessors.com pose for service providers in higher education and other industries, and the role of these online consumer review sites in driving consumer expectations.  In framing her argument, the author considers the validity of online rating systems and the credibility and trustworthiness of online consumer reviewers. She also evaluates cultural trends that play a role in perpetuating systems of inequality such as racism,sexism, and ageism in online consumer reviews.
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Specificații

ISBN-13: 9783030359386
ISBN-10: 3030359387
Pagini: 192
Ilustrații: XVI, 192 p. 2 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.25 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria Marketing and Communication in Higher Education

Locul publicării:Cham, Switzerland

Cuprins

1. Introduction.- 2. Technology, Social Media, and Consumer Expectations.- 3. Body Politics in Cyberspace: When the Physical Body of the Subject Under Review Matters in Online Evaluations.- 4. Manifestations of Sex and Gender on Web-Based Platforms.- 5. Discrimination Based on Nationality, Race, and Ethnicity on Web-Based Platforms.- 6. Student Evaluations Gone Wild: Rants and the Mixed Bag of Nuts.- 7. Manifestations of "the Ideal" in Cyberspace.- 8. Culture, Anonymity, and Consumer Expectations: The Challenges of Modern Rating Systems in the Age of Social Media. 

Notă biografică

Pamela Leong is Associate Professor of Sociology at Salem State University, USA.

Textul de pe ultima copertă

This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web-based platforms to purchase commercial products and services, they also make highly personal decisions regarding the choice of service providers in health care, higher education, and other industries. The chapters assess the challenges that web-based platforms such as RateMyProfessors.com pose for service providers in higher education and other industries, and the role of these online consumer review sites in driving consumer expectations.  In framing her argument, the author considers the validity of online rating systems and the credibility and trustworthiness of online consumer reviewers. She also evaluates cultural trends that play a role in perpetuating systems of inequality such as racism,sexism, and ageism in online consumer reviews.

Caracteristici

Explores the effects of online student evaluations from websites such as RateMyProfessors.com on the teacher-student dynamic Considers consumer culture's influence on the educational landscape Evaluates how cultural trends perpetuate systems of inequality through the conditions of web-based student evaluation platforms