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The Marketisation of Higher Education: Concepts, Cases, and Criticisms de John D. Branch

The Marketisation of Higher Education: Concepts, Cases, and Criticisms: Marketing and Communication in Higher Education

Editat de John D. Branch, Bryan Christiansen
en Limba Engleză Paperback – 4 mai 2022
This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
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Specificații

ISBN-13: 9783030674434
ISBN-10: 3030674436
Ilustrații: XIV, 466 p. 24 illus., 21 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.57 kg
Ediția:1st ed. 2021
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria Marketing and Communication in Higher Education

Locul publicării:Cham, Switzerland

Cuprins

1. Introduction.- 2. The Marketisation of Higher Education: Antecedents, Processes, and Outcomes.- 3. Emerging Ideas of 'New Governance' in Higher Education.- 4. E-Learning and the Marketisation of Higher Education.- 5. The Place of University Social Responsibility in the Marketisation of Higher Education.- 6. Avoiding Marketisation: An Exploration of Universities' Social Responsibility in Mexico.- 7. Managing Diversity Through Internationalisation: The Study in Turkey Initiative.- 8. Promoting the Russian Higher Education System in Global Hyper-Competition.- 9. Shift to Market Orientation? The Changing Trend of Higher Education Sector in India.- 10. The Digital Transformation of the Commercial Area of a Peruvian Business School.- 11. Gaming the Rankings: Richard Freeland and the Dramatic Rise of Northeastern University.- 12. Gender and the Marketisation of Higher Education: A Nordic Tale.- 13. The Determinants of International Student Mobility in United Kingdom Higher Education.-14. English Medium Instruction as a Vehicle for Language Teaching or a Product of Marketing?.- 15. Service Quality in Higher Education: Where Are We and Where to Go?.- 16. Understanding How the Marketisation of Higher Education Contributes to Increased Income Inequality and Decreased Social Mobility. - 17. The Footballisation of European Higher Education: Different Fields, Similar Games.- 18. Neoliberal Higher Education and Its Discontents.

Notă biografică

John D. Branch is Professor at the Ross School of Business at the University of Michigan, Ann Arbor, USA.
Bryan Christiansen is President of Global Research Society LLC in Colorado Springs, USA.

Textul de pe ultima copertă

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

Caracteristici

Enumerates the various policies for stimulating and regulating the marketisation of higher education Identifies the numerous practices which constitute the marketisation of higher education Discusses the different perspectives on the marketisation of higher education