Retail Internationalization in China: Expansion of Foreign Retailers

en Limba Engleză Hardback – 19 iul 2011

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

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Specificații

ISBN-13: 9780230293373
ISBN-10: 0230293379
Pagini: 208
Ilustrații: XVI, 208 p.
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.45 kg
Ediția:2011
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

Introduction Background to the Research Theoretical Frameworks and Propositions Methodology Data Analysis Cross-case Analysis and Results Introduction Discussions and Implications

Notă biografică

LISA QIXUN SIEBERS is a senior lecturer in International Business at Birmingham City University, UK. She started her academic career at the University of Brighton, UK, where she gained a PhD in Business. Dr. Siebers holds an MBA from Leeds University Business School, UK and a BA in Economics completed in China. Her commercial experience is in marketing and sales in China.

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