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Revenue Management with Flexible Products: Models and Methods for the Broadcasting Industry: Lecture Notes in Economics and Mathematical Systems, cartea 596

Autor Michael Müller-Bungart
en Limba Engleză Paperback – 26 iun 2007
Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. "Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider. This book is among the first to analyze RM problems with flexible products and RM in broadcasting companies. The implications of flexibility are explicitly taken into account in the models and methods presented. As an aside, the book contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. An implementation as a Microsoft Windows executable file is available, which can directly be used both by theoreticians and practitioners in their own simulation studies. This book will be of great value for researchers, managers and students interested in RM with flexible products in general and broadcasting companies in particular.
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Specificații

ISBN-13: 9783540723158
ISBN-10: 3540723153
Pagini: 324
Ilustrații: XXI, 299 p.
Dimensiuni: 155 x 235 x 19 mm
Greutate: 0.5 kg
Ediția:2007
Editura: Springer Berlin, Heidelberg
Colecția Springer
Seria Lecture Notes in Economics and Mathematical Systems

Locul publicării:Berlin, Heidelberg, Germany

Public țintă

Research

Cuprins

Defining Revenue Management.- Capacity Control and Overbooking.- Recent Advances in Revenue Management.- Evaluating Revenue Management Techniques: Instance Generation.- Simulation of Stochastic Demand Data Streams.- Revenue Management in Broadcasting Companies.- Conclusion.

Recenzii

From the reviews:
"The book contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. An implementation as a Microsoft Windows executable file is available, which can directly be used both by theoreticians and practitioners in their own simulation studies. The general style of presentation is consistent with the applied orientation of the field of RM. … Researchers, managers and students interested in RM with flexible products in general and broadcasting companies in particular, will find this book interesting and stimulating." (P. R. Parthasarathy, Zentralblatt MATH, Vol. 1130 (8), 2008)

Caracteristici

Includes supplementary material: sn.pub/extras