Reverse Entrepreneurship in Latin America: Internationalization from Emerging Markets to Developed Economies
Editat de Pável Reyes-Mercado, Guillermo Jesús Larios Hernándezen Limba Engleză Hardback – 22 sep 2018
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Specificații
ISBN-13: 9783319944654
ISBN-10: 3319944657
Pagini: 139
Ilustrații: XV, 136 p. 20 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.34 kg
Ediția:1st ed. 2019
Editura: Springer International Publishing
Colecția Palgrave Pivot
Locul publicării:Cham, Switzerland
ISBN-10: 3319944657
Pagini: 139
Ilustrații: XV, 136 p. 20 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.34 kg
Ediția:1st ed. 2019
Editura: Springer International Publishing
Colecția Palgrave Pivot
Locul publicării:Cham, Switzerland
Cuprins
1. Introduction.- 2. The Rise and Fall of an International Venture: The Case of an Online Medical Tourism Platform.- 3. Wearable Technology: Shaping Market Opportunities Through Innovation, Learning, and Networking.- 4. Cinépolis México: Prospects for International Growth in the Entertainment Industry.- 5. Benotto Bicycles: Developing a Strategy for Profitable Growth.- 6. Mexico's Healthy Food: Using Innovation to Create Commercial Ties with Suppliers.- 7. Napify App: An Example of Mexican Social Entrepreneurship.- 8. International Growth for the Concept of Children's Edutainment: The Case of KidZania.
Notă biografică
Pável Reyes-Mercado is a member of Associate Faculty at Anáhuac University, Mexico, having previously studied at EGADE Business School. He has held positions at Alcatel, Coca-Cola Femsa and HSBC bank, and his research interests revolve around innovation, technology-enabled marketing and entrepreneurial marketing.
Guillermo Jesús Larios-Hernández is a member of Associate Faculty and Entrepreneurship Coordinator at Anáhuac University, Mexico and previously studied at the National Autonomous University of Mexico (UNAM). He has professional experience working at Siemens, AT&T-Alestra and Global Affairs Canada. He is interested in researching entrepreneurship, innovation and technology, the digital economy and ICT.
Guillermo Jesús Larios-Hernández is a member of Associate Faculty and Entrepreneurship Coordinator at Anáhuac University, Mexico and previously studied at the National Autonomous University of Mexico (UNAM). He has professional experience working at Siemens, AT&T-Alestra and Global Affairs Canada. He is interested in researching entrepreneurship, innovation and technology, the digital economy and ICT.
Textul de pe ultima copertă
This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas flowing in the opposite direction, with case studies from organizations that were initially launched in emerging markets. With a specific focus on Latin America, the cases examine the experiences of entrepreneurs and reveal much-needed strategies for entry into developed markets. This book will undoubtedly be useful to both academics and practitioners as it covers a wide range of industries, products and services and takes a closer look at market platforms and high-impact entrepreneurship. Providing a valuable contribution to a relatively unexplored area, this is a compelling collection of insights into reverse entrepreneurship which presents practical solutions for entrepreneurs lookingto expand their businesses in the future.
Caracteristici
Fills a gap in research on enterprise internationalization within Latin American economies Provides a series of detailed empirical case studies of businesses offering a wide range of services and products Explores ways in which start-ups in emerging markets can expand and internationalize into developed economies