Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
Autor Michael Mazzeo, Paul Oyer, Scott Schaeferen Limba Engleză Hardback – 9 iun 2014
Instead
of
teaching
the
tried-and-true
case
studies
involving
GE
and
Microsoft,
these
three
wise
men
decided
to
pull
their
heads
out
of
their
ivory
towers
and
go
in
search
of
insights
about
product
differentiation,
pricing,
brand
management,
building
a
team,
and
a
host
of
other
topics.
Why
take
your
cues
on
employee
compensation
from
Wall
Street
when
you
can
learn
from
a
Main
Street
company
like
Couer
D'Alene's
best
crime-scene
cleaner?
Want
to
learn
about
scaling
a
business?
Come
meet
Dr.
Burris,
the
flying
orthodontist,
who
operates
multiple,
profitable
practices
in
rural
Arkansas.
The
book
isn't
all
egghead;
the
chapters
are
spiced
with
the
type
of
vehicular
mishaps
and
Maalox
moments
that
are
common
on
any
road
trip.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (2) | 65.72 lei 6-8 săpt. | |
| PAN – 20 mai 2015 | 65.72 lei 6-8 săpt. | |
| Grand Central Publishing – 9 iun 2014 | 174.42 lei 6-8 săpt. | |
| Hardback (1) | 161.02 lei 3-5 săpt. | |
| Grand Central Publishing – 9 iun 2014 | 161.02 lei 3-5 săpt. |
Preț: 161.02 lei
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Specificații
ISBN-13: 9781455598892
ISBN-10: 1455598895
Pagini: 304
Dimensiuni: 165 x 241 x 25 mm
Greutate: 0.5 kg
Editura: Grand Central Publishing
Colecția Business Plus
ISBN-10: 1455598895
Pagini: 304
Dimensiuni: 165 x 241 x 25 mm
Greutate: 0.5 kg
Editura: Grand Central Publishing
Colecția Business Plus
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Notă biografică
Michael
Mazzeo
is
an
Associate
Professor
of
Management
&
Strategy
at
Northwestern
University's
Kellogg
School
of
Management
where
he
teaches
the
school's
core
MBA
class
in
Business
Strategy.
Mike
has
a
PhD
in
Economics
from
Stanford
University,
and
lives
in
Chicago
with
his
eight-year
old
son
and
many,
many
Legos.
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. Paul has a PhD in Economics from Princeton University, and lives in Stanford, California with his two children.
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He has a PhD in business economics from Stanford University's Graduate School of Business, and lives in Salt Lake City with his two children.
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. Paul has a PhD in Economics from Princeton University, and lives in Stanford, California with his two children.
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He has a PhD in business economics from Stanford University's Graduate School of Business, and lives in Salt Lake City with his two children.
Recenzii
"Roadside
MBAsucceeds
admirably
in
providing
fresh
examples
to
illustrate
the
basic
tenets
of
MBA
theory."—The
Economist
"For those who don't have the time or money to go to business school, but teem with ambition, or for burgeoning small business owners looking for creative ideas,Roadside MBAis an excellent primer. Pick and choose the businesses that illustrate what you want to learn, grab your favorite snacks, and then hit the road, because with Mazzeo, Oyer, and Schaefer at the wheel, you're in good hands."—Fortune.com
"A reminder of everything that makes business vital, fascinating--even fun."—Inc. Magazine
"An excellent primer on dealing with problems that keep managers...awake at night."—Financial Times
"A great new book that combines two quintessentially American things: the road trip and small businesses."—Jack Covert selects
"Refreshingly different from your typical high-toned business books....Timeless lessons for every executive, entrepreneur, and business student."—Bloomberg BusinessWeek
"Roadside MBAcombines humor with business theory and practice in a fresh, amusing way. You'll be entertained and educated, ending up with a newfound admiration for the ingenuity of small-town businesses."—Success
"For those who don't have the time or money to go to business school, but teem with ambition, or for burgeoning small business owners looking for creative ideas,Roadside MBAis an excellent primer. Pick and choose the businesses that illustrate what you want to learn, grab your favorite snacks, and then hit the road, because with Mazzeo, Oyer, and Schaefer at the wheel, you're in good hands."—Fortune.com
"A reminder of everything that makes business vital, fascinating--even fun."—Inc. Magazine
"An excellent primer on dealing with problems that keep managers...awake at night."—Financial Times
"A great new book that combines two quintessentially American things: the road trip and small businesses."—Jack Covert selects
"Refreshingly different from your typical high-toned business books....Timeless lessons for every executive, entrepreneur, and business student."—Bloomberg BusinessWeek
"Roadside MBAcombines humor with business theory and practice in a fresh, amusing way. You'll be entertained and educated, ending up with a newfound admiration for the ingenuity of small-town businesses."—Success
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A one-stop toolkit for entrepreneurs and small businesses, from three leading MBA teachers
A one-stop toolkit for entrepreneurs and small businesses, from three leading MBA teachers