Service-Dominant Logic: Premises, Perspectives, Possibilities
Autor Robert F. Lusch et al.
29 ian 2014
Paperback
Preț: 207.95 lei
3-5 săpt. | 7-13 zile
Cărți de Robert F. Lusch
The SAGE Handbook of Service-Dominant Logic
Editat de Stephen L. Vargo et al.
9 noi 2018
Hardback
Preț: 1069.13 lei 1464.56 lei
6-8 săpt.
-27%
Toward a Better Understanding of the Role of Value in Markets and Marketing
Autor Stephen L. Vargo et al.
7 iun 2012
Hardback
Preț: 940.13 lei 1220.95 lei
6-8 săpt.
-23%
The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
Autor Robert F. Lusch et al.
feb 2006
Paperback
Preț: 327.41 lei 420.51 lei
6-8 săpt.
-22%
Retailing
Autor Patrick M. Dunne et al.
16 ian 2013
Hardback
Preț: 587.75 lei 683.42 lei
Indisponibil temporar
-14%