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The SAGE Handbook of Service-Dominant Logic

Editat de Stephen L. Vargo, Robert F. Lusch
en Limba Engleză Hardback – 9 noi 2018
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study:
Part 1: Introduction and Background
Part 2: Value Cocreation
Part 3: Service Exchange
Part 4: Service Ecosystems
Part 5: Institutions and Institutional Arrangements
Part 6: Resources and Resource Integration    
Part 7: Actors and Practices
Part 8: Innovation  
Part 9: Midrange Theory
Part 10: Selected Applications  
Part 11: Reflections and Prospects

This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.
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Specificații

ISBN-13: 9781526402837
ISBN-10: 1526402831
Pagini: 800
Dimensiuni: 184 x 246 x 52 mm
Greutate: 1.54 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom

Recenzii

To understand modern marketing and modern economies, one should understand service-dominant logic. To understand service-dominant logic, I strongly recommend reading The SAGE Handbook of Service-Dominant Logic. It is complete, well documented, insightful, and shows the way forward.
This is the most comprehensive book on Service Dominant-Logic from the leading authors of the field. This is the definite reference and source of inspiration for those interested in the changing paradigm of value creation and its potential applications. The topic is more relevant than ever as platforms, disruptive technologies and changing consumer behavior transform business models.
The SAGE Handbook of Service-Dominant Logic is a handy reference that summarizes Steve Vargo & Bob Lusch's influential concept of service-dominant logic.  Including a variety of chapters from notable researchers working in the general area, the handbook expands on Vargo & Lusch's interactive and co-creative view of the economy, in which all value emerges from use, and everything, even goods, may usefully be considered service.

Cuprins

SECTION 01: Introduction and Background
1. An Overview of Service-Dominant Logic - Robert F. Lusch & Stephen L. Vargo
2. Services in Society and Academic Thought: An Historical Analysis [Reprint] - Stephen L. Vargo & Fred W. Morgan
3. Why Service-Dominant Logic? - Stephen L. Vargo & Kaisa Koskela-Huotari
SECTION 02: Value Cocreation
4. Value Cocreation: Conceptualizations, Origins, and Developments - Janet McColl-Kennedy & Lilliemay Cheung
5. Value Cocreation: An Ecosystem Perspective - Pennie Frow & Adrian Payne
6. The Cocreation of Brands - Hope Schau, Albert M. Muñiz Jr. & Melissa Archpru Akaka
7. The Contextual Nature of Value and Value Cocreation - Anu Helkkula, Apramey Dube & Eric Arnould
SECTION 03: Service Exchange
8. Reframing Exchange: A Service-ecosystems Perspective - Melissa Archpru Akaka & Jennifer Chandler
9. Ethical Foundations for Exchange in Service Ecosystems - Patrick Murphy & Gene Laczniak
10. The Dynamic Context of Service Exchange: Rethinking Service Context from a Performativity Lens - Satoko Suzuki & Yutaka Yamauchi
11. How Service Exchange Drives Market (Re)Formation - Angeline Nariswari
SECTION 04: Service Ecosystems
12. Service Ecosystems: A Timely Worldview for a connected, digital and data-driven economy - Irene Ng & Susan Wakenshaw
13. Systems Behavior and Implications for Service-Dominant logic - Philip Godsiff, Roger Maull & Phil Davies
14. The Study of Service: From systems to ecosystems to ecology - Irene Ng, Paul Maglio, Jim Spohrer & Susan Wakenshaw
15. Service Systems, Networks and Ecosystems: Connecting the Dots Concisely from a Systems Perspective - Javier Reynoso, Sergio Barile, Marialuisa Saviano & Jim Spohrer
SECTION 05: Institutions and Institutional Arrangements
16. Institutions and Institutionalization - Michael Kleinaltenkamp
17. Coordinating Resource Integration and Value Cocreation through Institutional Arrangements: A Phenomenological Perspective - Ingo Karpen & Michael Kleinaltenkamp
18. Institutional Change in Service Ecosystems - Jaakko Siltaloppi & Heiko Wieland
19. Institutional Work for Value Co-creation: Navigating amid Power and Persistence - Jörg Sydow, Olivier Berthod & Markus Helfen
SECTION 06: Resources and Resource Integration
20. Resource Integration: Concepts and Processes - Linda Peters
21. The Sustainability of Service Ecosystems - Helge Löbler
22. Emergence of Novel Resources in Service Ecosystems - Kaisa Koskela-Huotari, Bo Edvardsson & Bård Tronvoll
23. Resource Integration Processes: The Dialectic of Presence and Absence - Linda Peters
SECTION 07: Actors and Practices
24. Analyzing service processes at the micro level: actors and practices - Hans Kjellberg, Suvi Nenonen & Karim Marini Thomé
25. Untangling the à priori differentiation of service exchanging actors - Daniela Corsaro & Lars-Gunnar Mattson
26. Using practice theory for understanding resource integration in S-D logic: a multinational study of leading-edge consumers - Oskar Korkman & Luis Araujo
27. Attending to actors and practices: implications for Service-Dominant logic - Hans Kjellberg
SECTION 08: Innovation
28. The need for a new innovation paradigm and the contribution of Service-Dominant Logic - Marja Toivonen & Kyoichi Kijima
29. A Unifying Perspective for the Technological, Business Model, and Market Aspects of Innovation - Heiko Wieland, Stephen Vargo & Melissa Archpru Akaka
30. Enhancing the understanding of processes and outcomes of innovation: the contribution of effectuation to S-D logic - Valtteri Kaartemo, Christian Kowalkowski & Bo Edvardsson
31. A dynamic alternative to linear views on innovation – combining the approaches of practice theory and expansive learning - Cristina Mele & Tiziana Russo-Spena
SECTION 09: Midrange Theory
32. Advancing Knowledge about Service-Dominant Logic: The Role of Midrange Theory - Rod Brodie & Helge Löbler
33. Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service Dominant Paradigm - Elina Jaakkola, Jodie Conduit & Julia Fehrer
34. Developing Midrange Theory for Emerging Markets: A Service-Dominant Logic Perspective - Jacqueline Pels & Cristina Mele
35. Bridging S-D Logic and Business Practice with Midrange Theory: From Dichotomies to Relational Dualities and beyond, in central marketing concepts - Peter Ekman & Jimmie Röndell
SECTION 10: Selected Applications
36. Extending Service-Dominant Logic - outside marketing and inside managerial practice - Kaj Storbacka
37. Extending innovation - from business model innovation to innovation in service ecosystems - Julia Jonas & David Sörhammar
38. Designing for Service: From Service-Dominant Logic to Design Practice (and vice versa) - Charlotta Windahl & Katarina Wetter-Edman
39. Service-dominant logic, service science and the role of robots as actors - Paul Maglio & Chiehyeon Lim
SECTION 11: Reflections and Prospects
40. Toward a Grand View of Service: The Role of Service-Dominant logic - Evert Gummesson
41. Backward and Forward - Stephen L. Vargo

Descriere

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.