Business is not about the type of work that you do, but rather, it is about whether it is making money. I do not mean to downgrade or disparage whatever you do to earn money because it must be something that people want or need, or they would not be paying for it. You are obviously providing value with what you do. This book is meant to be a step-by-step, top-to-bottom guide to creating the most "ROI Power" in any small or medium-sized business, or private practice. It is written in plain, understandable language, not business gibberish, and lays out proven ROI tactics and secrets in such a way that you can begin putting creating your own ROI Power. ROI Power. It enables you to: Grow your business faster. Serve your customers better. Create a more enjoyable lifestyle for yourself and your family. Offer your employees (if you have any) more security. Automate systems that continue to generate prosperity. ROI Power is not about sleazy sales gimmicks or tricking people into giving you money. It is not about grinding down on yourself and your staff until you are exhausted from trying to make as much cash as you can. Rather, it is about giving your current customers and potential leads the opportunity to take full advantage of what you have to offer by making yourself and your offerings as visible and available as possible. It is about creating a superior customer experience so that people will want to buy from you again and again. Not only that, but they tell their friends and family to buy from you as well. ROI Power is also about communicating with people who are most likely to buy from you in the most powerful way. Most of all, it is about gaining a mindset that allows you to look at your business in an entirely new way, with an attitude that is ROI-centric. The great thing about ROI Power is that it is a renewable energy source and once this book teaches you the principles of ROI, you will be able to continue to put them into action as long as your doors (or online shopping carts ) are open for business. You are about to discover the ABCs of ROI. You will also read some interesting case studies about how some of my clients put ROI principles into play and changed the way they did business forever. After you have finished reading these pages, maybe you will do the same."