Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing
Autor Subhankar Dasen Limba Engleză Paperback – 4 oct 2024
The book offers comprehensive coverage of essential topics, including:
• The concept of SEM and SEO
• The mechanism of crawler program concepts of keywords
• Keyword generation tools
• Page ranking mechanism and indexing
• Concepts of title, meta, alt tags
• Concepts of PPC/PPM/CTR
• SEO/SEM strategies
• Anchor text and setting up
• Query-based search
While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.
Toate formatele și edițiile | Preț | Express |
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Paperback (1) | 258.93 lei 6-8 săpt. | |
CRC Press – 4 oct 2024 | 258.93 lei 6-8 săpt. | |
Hardback (1) | 801.52 lei 6-8 săpt. | |
CRC Press – 25 ian 2021 | 801.52 lei 6-8 săpt. |
Preț: 258.93 lei
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Specificații
ISBN-13: 9780367554781
ISBN-10: 036755478X
Pagini: 232
Ilustrații: 33
Dimensiuni: 156 x 234 mm
Greutate: 0.43 kg
Ediția:1
Editura: CRC Press
Colecția Chapman and Hall/CRC
Locul publicării:Boca Raton, United States
ISBN-10: 036755478X
Pagini: 232
Ilustrații: 33
Dimensiuni: 156 x 234 mm
Greutate: 0.43 kg
Ediția:1
Editura: CRC Press
Colecția Chapman and Hall/CRC
Locul publicării:Boca Raton, United States
Public țintă
Academic, Postgraduate, Professional, and UndergraduateCuprins
1. Introduction to CMS, SEO, SEM, and Attribution Modeling
2. Website Basics and Development.
3. On-Page Optimization
4. Link Building and Setup
5. Concept of Off-Page SEO
6. Search Engine Algorithm and Search Engine Marketing
7. Multivariate Testing Remarketing and AdWords
2. Website Basics and Development.
3. On-Page Optimization
4. Link Building and Setup
5. Concept of Off-Page SEO
6. Search Engine Algorithm and Search Engine Marketing
7. Multivariate Testing Remarketing and AdWords
Notă biografică
Subhankar Das is a Ph.D. graduate from SOA University, India, in Social Media Advertisement and Media Planning. An avid academician, researcher, author, writer, blogger, data science trainer, and social media marketing consultant, he holds a certification from Google, Manipal in professional digital marketing along with other globally recognized professional certifications. He has over 12 years of academic and research experience and is currently working as a professor and researcher in the Honors Program, Duy Tan University, Da Nang.
Descriere
This book explains the nuances of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for setting up digital websites. This book is suitable for undergraduates, graduates and developers of digital marketing, SEO and SEM.