Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty
Autor Dan Stiffen Limba Engleză Hardback – 16 iun 2006
Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step process that shows you how to hone in on your customers' mind-sets, create sales pitches based on how your brand fits into your consumers' lifestyles, and fully satisfy the trade buyers' needs and expectations.
Even the most experienced salespeople tend to simply adopt their marketing department's version of their brand. Stiff helps you become a “Brand Ambassador” by making your brand your own, finding the emotional connection between your customer and your brand, and speaking “Brand Language” to serve buyers' needs. The Brand Staircase gives you the tools you need to
- Discover the inherent value in your brand and sell from it
- Avoid “hollow brand promises” and break through the “glass ceiling of price”
- Build on marketing efforts to leverage your brand's identity and positioning in the marketplace
Whether you're selling B2B or B2C, or you're a sales manager leading the charge, Sell the Brand First will change the way you look at selling and the way you sell for the better-and for good!
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Specificații
ISBN-13: 9780071470421
ISBN-10: 0071470425
Pagini: 256
Dimensiuni: 160 x 231 x 24 mm
Greutate: 0.55 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States
ISBN-10: 0071470425
Pagini: 256
Dimensiuni: 160 x 231 x 24 mm
Greutate: 0.55 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States