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Selling by Phone: How to Reach and Sell to Customers in the Nineties

Autor Linda Richardson
en Limba Engleză Paperback – 31 ian 1995

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Specificații

ISBN-13: 9780070523760
ISBN-10: 0070523762
Pagini: 288
Ilustrații: index
Dimensiuni: 150 x 226 x 18 mm
Greutate: 0.43 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States

Cuprins

Part I: Opening.Client Needs.Positioning Product/Idea.Objections and Resolutions of Objections.Closing/Action Step.Follow-Up.Part II: The Six Critical Skills.Presence.Relating.Questioning.Listening.Positioning Product.Checking.How the Six Critical Skills Work Together.Part III: Preparing for the Telephone Sales Call.A Basic Telephone Selling System.Telephone or Face-to-Face? Getting to the Decison Makers.Telephone Call Formatting.Part IV: Prospecting.Getting the Appointment.Part V: Special Situations.Special Telephone Situations.General Office Telephone Etiquette.Final Tips for Telephone Selling.