Service Marketing Strategies for Small and Medium Enterprises

Autor Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain

en Limba Engleză Hardback – 18 oct 2018

Provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Coverage includes research on the assessment of SMEs' customer service expectation, listening to customers through qualitative research, and integrated marketing communications for SME environments.

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