Service Marketing Strategies for Small and Medium Enterprises
Autor Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossainen Limba Engleză Paperback – 20 dec 2018
Provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Coverage includes research on the assessment of SMEs' customer service expectation, listening to customers through qualitative research, and integrated marketing communications for SME environments.
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Specificații
ISBN-13: 9781522586883
ISBN-10: 1522586881
Pagini: 192
Dimensiuni: 178 x 254 x 11 mm
Greutate: 0.34 kg
Editura: Business Science Reference
ISBN-10: 1522586881
Pagini: 192
Dimensiuni: 178 x 254 x 11 mm
Greutate: 0.34 kg
Editura: Business Science Reference