Setting Profitable Prices + Website – A Step–by–St ep Guide to Pricing Strategy––Without Hiring a Consultant
Autor M Jensenen Paperback – 11 mar 2013
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Specificații
ISBN-13: 9781118430767
ISBN-10: 111843076X
Pagini: 208
Ilustrații: Illustrations
Dimensiuni: 189 x 236 x 11 mm
Greutate: 0.37 kg
Ediția:New.
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 111843076X
Pagini: 208
Ilustrații: Illustrations
Dimensiuni: 189 x 236 x 11 mm
Greutate: 0.37 kg
Ediția:New.
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
Marketing and sales professionals, small business owners, and entrepreneurs.Cuprins
Notă biografică
Dr. MARLENE JENSEN is a pricing strategy and marketing/new business expert. Her decades of consulting work with companies, large and small-including the Food Network, American Express Publishing, and Playboy-are consolidated in this powerful book/website combo. In addition to consulting, Dr. Jensen has performed pricing tests for companies such as CBS Publishing, her own launches (Sportswoman magazine, Ancillary Profits and Media Marketing newsletters, and Jensen-Fann Publishers) and in numerous academic research studies. Dr. Jensen has taught marketing and pricing at Western Connecticut State University, and currently at Lock Haven University.
Descriere
Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important and difficult marketing problems companies face when launching new products.