Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis

How can you avoid becoming the next big #PRFail?

The way we consume information has fundamentally changed, and now there are more people listening than ever.

Social Media Rules of Engagement gives you the tools you need to avoid scandal, manage a crisis, influence audience response and take ownership of your online narrative. The success of your organisation could depend on it. Through first-hand experience, leading social media crisis communicator Nicole Matejic demonstrates how to save yourself and your organisation from disaster.

Social Media Rules of Engagement shows you:

• how to plan for a social media crisis before it happens
• what to do, and not do, in crisis communications
• how to make big social media data work for you
• why social media influence is the currency of the future.

Whether you work in the private or public sector, in military strategic communications, information operations, public affairs, crisis and issues management or corporate affairs, this book shows you how to manage your social media presence so your #PRFail doesn't manage you.