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Shoveling Smoke – Advertising and Globalization in Contemporary India de William Mazzarella

Shoveling Smoke – Advertising and Globalization in Contemporary India

Autor William Mazzarella
en Limba Engleză Paperback – 4 aug 2003
A detailed ethnography of the Indian advertising industry. This title is also a critical and innovative intervention into the theoretical debates on the intersection of consumerist globalization, aesthetic politics and visual culture. It is an examination of the complex cultural politics of mass consumerism in a globalised marketplace.
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Specificații

ISBN-13: 9780822331452
ISBN-10: 0822331454
Pagini: 384
Ilustrații: 16 illustrations
Dimensiuni: 151 x 234 x 23 mm
Greutate: 0.52 kg
Editura: MD – Duke University Press
Locul publicării:United States

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"Theoretically ambitious and yet firmly grounded in the concrete, William Mazzarella's brilliantly imaginative ethnography of advertising and consumer practices in India ranks among the very best of globalization studies. Students of global forms of modernity will have much to learn from this book."--Dipesh Chakrabarty, author of "Habitations of Modernity: Essays in the Wake of Subaltern Studies"