Simplify: How the Best Businesses in the World Succeed
Autor Richard Koch, Greg Lockwood Cuvânt înainte de Perry Marshallen Limba Engleză Hardback – 11 oct 2016
After a decades-long career as a serial entrepreneur Richard Koch reveals the powerful principle of simplifying as a strategy for companies to create new markets and increased profits. Readers are given the tools to simplify their process, prices, or product offerings.
The author of The 80/20 Manager reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits. For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?
Working with venture capitalist Greg Lockwood, his co-author on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.
The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price—take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market—while some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.
With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyze their business's potential to become a simplifier, and which route they should take to maximize the impact.
The author of The 80/20 Manager reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits. For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?
Working with venture capitalist Greg Lockwood, his co-author on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.
The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price—take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market—while some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.
With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyze their business's potential to become a simplifier, and which route they should take to maximize the impact.
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Specificații
ISBN-13: 9781599185996
ISBN-10: 1599185997
Pagini: 224
Dimensiuni: 152 x 229 mm
Greutate: 0.61 kg
Editura: Entrepreneur Press
Colecția Entrepreneur Press
ISBN-10: 1599185997
Pagini: 224
Dimensiuni: 152 x 229 mm
Greutate: 0.61 kg
Editura: Entrepreneur Press
Colecția Entrepreneur Press
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Recenzii
I've read countless business books and have attended dozens of business conferences and mastermind groups. But nothing has been as powerful for shaping the vision for my business as Simplify. All ambiguity has disappeared since I learned the Simplify model! True to its name, it's a very simple model for identifying a clear path for growth, providing a frame in which all other business knowledge and decisions can snap into place.
—Susan Kruger, M.Ed., CEO of SOAR Learning, Inc. and author of SOAR Learning & Soft Skills for College & Career Success
There are few books and even fewer concepts that can truly revolutionize a business, a product, and an industry. The concept of positioning a company or its products in such a way that will forever change the landscape of business is here. Richard Koch’s Simplify is that book. It is strategy on steroids, with a twist. Simplify guides you through the process of what so many have attempted to do and yet only so few have ever achieved. Now with this book as your guide, you too can achieve extraordinary results and positioning in the market place you serve. Don’t read this book, study it and then master it!
—George Contos, CEO of World Wide Metric and author of Growing Up Metric
Several key executives from our company attended the Star Principle Seminar in Chicago and it truly changed our business. Above all else, we left with a renewed focus that clearly showed us the path to creating a Star Business. By applying the 80/20 Principle to both our marketing efforts and product lines, we simplified the business and we are now seeing huge growth from considerably less work. Richard Koch and Perry Marshall really ‘get the math’ in a way few others do!
—David Jellins, CEO of Adrenaline, Inc.
Whether fast food, furniture, or Ford, only Richard Koch could take the timeless ideas from history’s greatest companies and “simplify” them so well that any entrepreneur young or old could grasp them easily. As soon as we put the book down, we instantly began coaching our team on the Simplify ideas, and they took off within days. Even a co-ed kickball league can learn from the greats like Google, Ikea and McDonald's through Richard’s words. One can only wonder how many great new companies like Slack, Stripe, and Square are proving themselves ahead of their time by tapping into these grand ideas on proposition simplification.
—Shawn D. Madden, Founder and ambassador of Fun Underdog Sports Leagues
If you are in any doubt about the value of simplifying your business, read this book. We all know it takes time and effort to do it, but in Simplify you will find more than enough examples of what companies have done and the benefits to them (with all the facts and figures to back it up) to be convincing. Every time I dip into it, I realize there is more that I can and must do, I was working on simplifying our offering based on the information you will find here just yesterday and I'm doing more on it today. One excellent feature of the book that I love is that there are handy summaries of all the key points so you can find the information you want really quickly whenever you need it. This book is provides you with the tools and the inspiration to simplify your business and so become more successful quickly.
—Nancy Slessenge, Founder and CEO Vinehouse
This book opened my eyes to the powerful idea of simplicity. My small business has doubled over the last year by applying the principles it teaches. Richard's genius is observing the principle, distilling it down to its simplest components, and communicating it simply.
—Damon Janis, Do-founder Dentma
When the modern-day Godfather of 80/20 speaks, we should all pause to listen. In Simplify, Richard Koch reveals the formula followed by history's most successful businesses - from Ford and Wal-Mart, to Amazon and Uber - to transform industries and sell billions. What industry will you revolutionize?
—Tim Francis, Founder of ProfitFactory.com and NYU Guest Lecturer
—Susan Kruger, M.Ed., CEO of SOAR Learning, Inc. and author of SOAR Learning & Soft Skills for College & Career Success
There are few books and even fewer concepts that can truly revolutionize a business, a product, and an industry. The concept of positioning a company or its products in such a way that will forever change the landscape of business is here. Richard Koch’s Simplify is that book. It is strategy on steroids, with a twist. Simplify guides you through the process of what so many have attempted to do and yet only so few have ever achieved. Now with this book as your guide, you too can achieve extraordinary results and positioning in the market place you serve. Don’t read this book, study it and then master it!
—George Contos, CEO of World Wide Metric and author of Growing Up Metric
Several key executives from our company attended the Star Principle Seminar in Chicago and it truly changed our business. Above all else, we left with a renewed focus that clearly showed us the path to creating a Star Business. By applying the 80/20 Principle to both our marketing efforts and product lines, we simplified the business and we are now seeing huge growth from considerably less work. Richard Koch and Perry Marshall really ‘get the math’ in a way few others do!
—David Jellins, CEO of Adrenaline, Inc.
Whether fast food, furniture, or Ford, only Richard Koch could take the timeless ideas from history’s greatest companies and “simplify” them so well that any entrepreneur young or old could grasp them easily. As soon as we put the book down, we instantly began coaching our team on the Simplify ideas, and they took off within days. Even a co-ed kickball league can learn from the greats like Google, Ikea and McDonald's through Richard’s words. One can only wonder how many great new companies like Slack, Stripe, and Square are proving themselves ahead of their time by tapping into these grand ideas on proposition simplification.
—Shawn D. Madden, Founder and ambassador of Fun Underdog Sports Leagues
If you are in any doubt about the value of simplifying your business, read this book. We all know it takes time and effort to do it, but in Simplify you will find more than enough examples of what companies have done and the benefits to them (with all the facts and figures to back it up) to be convincing. Every time I dip into it, I realize there is more that I can and must do, I was working on simplifying our offering based on the information you will find here just yesterday and I'm doing more on it today. One excellent feature of the book that I love is that there are handy summaries of all the key points so you can find the information you want really quickly whenever you need it. This book is provides you with the tools and the inspiration to simplify your business and so become more successful quickly.
—Nancy Slessenge, Founder and CEO Vinehouse
This book opened my eyes to the powerful idea of simplicity. My small business has doubled over the last year by applying the principles it teaches. Richard's genius is observing the principle, distilling it down to its simplest components, and communicating it simply.
—Damon Janis, Do-founder Dentma
When the modern-day Godfather of 80/20 speaks, we should all pause to listen. In Simplify, Richard Koch reveals the formula followed by history's most successful businesses - from Ford and Wal-Mart, to Amazon and Uber - to transform industries and sell billions. What industry will you revolutionize?
—Tim Francis, Founder of ProfitFactory.com and NYU Guest Lecturer
Notă biografică
Richard Koch is an entrepreneur who has made over $300 million from starting businesses and investing in early stage venture capital. His businesses have included Filofax, Plymouth Gin, Belgo Restaurants, Betfair, FanDuel, and Auto1. Formerly he was a consultant with the Boston Consulting Group and a partner of Bain & Company before co-founding LEK Consulting. He is author of many books on business and ideas, including The 80/20 Principle, which has sold over a million copies and been translated into 35 languages. Richard wrote the foreword to the Entrepreneur Press bestseller, 80/20 Sales and Marketing by Perry Marshall.
Greg Lockwood is a founder of Piton Capital, a London-Based venture capital firm that invests in businesses with network effects. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of Superconnect with Richard Koch.
Perry Marshall is the #1 author in the world for independent advice on Google's advertising system. His book The Ultimate Guide to Facebook Advertising is similarly respected in its realm, and 80/20 Sales and Marketing is the definitive text of its kind.
Greg Lockwood is a founder of Piton Capital, a London-Based venture capital firm that invests in businesses with network effects. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of Superconnect with Richard Koch.
Perry Marshall is the #1 author in the world for independent advice on Google's advertising system. His book The Ultimate Guide to Facebook Advertising is similarly respected in its realm, and 80/20 Sales and Marketing is the definitive text of its kind.
Textul de pe ultima copertă
Take your business from startup to game changer
Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies—such as IKEA, Apple, Uber, and Airbnb—achieve game-changing status. The answer is simple: They Simplify.
Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies—such as IKEA, Apple, Uber, and Airbnb—achieve game-changing status. The answer is simple: They Simplify.
Descriere
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For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results. Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying.
Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market. How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.