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Social Media Communication de Jeremy Harris Lipschultz

Social Media Communication

Autor Jeremy Harris Lipschultz
en Limba Engleză Paperback – 19 iul 2017

InthesecondeditionofSocialMediaCommunication:Concepts,Practices,Data,LawandEthics,JeremyHarrisLipschultzpresentsawide-scale,interdisciplinaryanalysisandguidetosocialmedia.ExaminingplatformssuchasFacebook,Instagram,Snapchat,LinkedIn,YouTubeandPinterest,thebookexploresandanalyzesjournalism,broadcasting,publicrelations,advertisingandmarketing.Lipschultzfocusesonkeyconcepts,bestpractices,dataanalyses,lawandethics--allpromotingthecriticalthinkingprofessionalsandstudentsneedtousenewnetworkingtoolseffectivelyandtonavigatesocialandmobilemediaspaces.Featuringhistoricalmarkersandcontemporarycasestudies,essaysfromsomeoftheindustry'sleadingsocialmediainnovators,andacomprehensiveglossary,thispractical,multipurposetextbookgivesreaderstheresourcesthey'llneedtobothevaluateandutilizecurrentandfutureformsofsocialmedia.
Formoreinformationaboutthebook,supplementaryupdatesandteachingmaterials,followtheSocialMediaCommunicationFacebookpage,@JeremyHLonTwitterandtheUNOSocialMediaLabonSlideShare.
Facebook:
www.facebook.com/SocialMediaCommunication
Twitter:
@JeremyHL#UNOSML#SMC2018#SMProfs
SlideShare:
www.slideshare.net/jeremylipschultz

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Specificații

ISBN-13: 9781138229778
ISBN-10: 1138229776
Pagini: 375
Ilustrații: 9 black & white tables, 45 black & white halftones
Dimensiuni: 179 x 228 x 27 mm
Greutate: 0.73 kg
Ediția:2nd ed. Revised
Editura: Taylor & Francis Ltd.

Notă biografică

Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor in the UNO Social Media Lab, and School of Communication, University of Nebraska at Omaha. Lipschultz is an international media source and frequently speaks on industry and social trends. He has been a blogger for The Huffington Post, and currently writes for LinkedIn. He has authored or co-authored six previous books and dozens of articles.
For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication, Professor Jeremy Harris Lipschultz and UNO Social Media Lab Facebook pages, @JeremyHL on Twitter, Jeremy Harris Lipschultz on LinkedIn, and the UNO Social Media Lab on SlideShare.
 
Facebook:
www.facebook.com/SocialMediaCommunication
www.facebook.com/ProfessorJeremy
www.facebook.com/UNOSML
 
Twitter:
@JeremyHL @UNOSML #UNOSML #SMC2021 #SMProfs
 
LinkedIn and SlideShare:
          www.linkedin.com/in/jeremyharrislipschultz
www.slideshare.net/jeremylipschultz

Cuprins

1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analytics 7. New and Mobile Media Technologies, Innovation and Investment 8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11. Best Practices in Social Media 12. Future of Social Media and Information Literacy