Social Media Marketing Demystified
Frustrated with social media at your small business? Confused by the stampede of new social networks and their ever-changing features? Not getting the return on investment that you expected?
If that sounds familiar, then this is the book for you. For most small businesses, the promise of social media is to get found on the web, build brand awareness, create a dialog, nurture relationships, establish trust, and encourage people to buy your products and services. Making that promise a reality requires a vibrant social media strategy, an intimate knowledge of the brand, and a disciplined social media effort.
The customer who trusts you is far more likely to do business with you and to recommend you to others. Social media marketing provides the perfect toolbox for the small business to earn and retain this trusted relationship. Your goal is to be "socially close."
John Bradley Jackson is Director for The Center for Entrepreneurship and Professor of Entrepreneurship at California State University, Fullerton. Jackson brings practical marketing and sales management experience to the classroom from both Silicon Valley and Wall Street.
Jackson is founder of The BirdDog Group, a marketing and sales consulting firm that specializes in helping small businesses make more money. He has held various senior management roles in sales and marketing at MRG, Forrester Research, CIR, Bowne & Company, and Dataquest.
His resume also includes blogger, public speaker, corporate trainer, philanthropist, and horseman. Jackson lives on a small horse ranch in Norco, California with his wife and daughter.