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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business de Kindra Hall

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Autor Kindra Hall
en Limba Engleză Hardback – 23 sep 2019
What stories do you need to tell, and how do you tell them?
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
  • The Value Story—convince customers they need what you provide.
  • The Founder Story—persuade investors and customers your organization is worth the investment.
  • The Purpose Story—align and inspire your employees and internal customers. 
  • The Customer Story—allow those who use your product or service to share their authentic experiences with others.
 
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
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Specificații

ISBN-13: 9781400211937
ISBN-10: 140021193X
Pagini: 240
Dimensiuni: 160 x 237 x 25 mm
Greutate: 0.39 kg
Editura: HarperCollins Leadership
Colecția HarperCollins Leadership
Locul publicării:Nashville, United States

Recenzii

'Here's the story: your business is in its current state, you buy this book, read it in one sitting like I did, have your mind blown, your business greatly improves. End scene. Lots of people tell stories, a few are great at it and one can show you how to do it. That's the story of Kindra and this book.'--Scott Stratten, bestselling, award-winning author and Hall of Fame Speaker/Storyteller
'I'm picky about what I read. Doubly so with business books. But Kindra hooked me on page one and wouldn't let go. Such is the power of superb storytelling. If you want to inspire your customers and your team, craft a vision that resonates, and do better marketing, Stories That Stick is essential reading.'--Rand Fishkin, Founder of SparkToro
'In my business, telling a personal story is the essence to authenticity, and proof that what I do and who I help really achieves results. Stories share a journey that me and my team can identify with and provide a way to personally connect with our clients.'--Autumn Calabrese, Entrepreneur, fitness and nutrition expert
'Storytelling is an art form often lost today among snippets, sound bites, and buzzword copy. Which is unfortunate, because story is how we've connected with each other since language began. In Stories That Stick, Kindra Hall beautifully weaves the argument for story with the best way to craft one. Advice every business owner and influencer needs to understand.'--Mel Robbins, author of the international bestseller The 5 Second Rule
'Storytelling is an essential business skill. It makes data more compelling and communication more effective. In her book, Kindra Hall makes storytelling accessible to anyone. You don't have to be a great writer to tell great stories--you just need to know how to tell Stories That Stick.--Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better
'Timely, personal, poignant, and powerful, Stories That Stick is required reading to grow your business with the power of stories. Highly recommended!'--Jay Baer, Founder of Convince and amp; Convert, coauthor of Talk Triggers
'Whatever you do, wherever you are in your career, this is the book to read right now. Practical, funny and true, Kindra's new book is a keeper.'--Seth Godin, New York Times bestselling Author of This Is Marketing

Descriere

What stories do you need to tell, and how do you tell them?
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
  • The Value Story—convince customers they need what you provide.
  • The Founder Story—persuade investors and customers your organization is worth the investment.
  • The Purpose Story—align and inspire your employees and internal customers. 
  • The Customer Story—allow those who use your product or service to share their authentic experiences with others.
 
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

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