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Strategic Issues in International Retailing de John Dawson

Strategic Issues in International Retailing

Editat de John Dawson, Roy Larke, Masao Mukoyama
en Limba Engleză Paperback – 29 iun 2006
This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.
Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.
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Specificații

ISBN-13: 9780415343718
ISBN-10: 0415343712
Pagini: 230
Ilustrații: 55 b/w images, 39 tables and 16 line drawings
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.43 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate, Professional, and Undergraduate

Cuprins

 1. The Increase in International Activity by Retailers  2. Retail Internationalisation as a Process  3. Building an International Retail Strategy  4. Inditex – Zara: Re-Writing the Rules in Apparel Retailing  5. Carrefour: Being Aware of the Domestic Market!  6. The Boots Group Plc:  Rethinking the Formula  7. Royal Ahold: Multi-National, Multi-Channel, Multi-Format Food Provider  8. Tesco: Transferring Marketing Success Factors Internationally  9. The International Transfer of Key Success Factors.  Conclusions.

Recenzii

'John Dawson is recognized as one of the leading authorities on international retailing. Strategic Issues in International Retailing is a welcome addition to the field. An important aspect of the book is its thoughtful integration of both the conceptual and empirical perspective on the process of retail internationalization. It thoughtfully provides critical assessment of the current growth of international retail by examining the process of internationalization within the context of a retail organization’s strategic planning. Based on this framework the experiences of number of major retail organizations – Zara, Carrefour, Boots, Royal Ahold and Tesco can be evaluated. For those interested in understanding the complexities of international retailing, this book is a must read.' - Ken Jones, Dean, Faculty of Business, Ryerson University

Notă biografică

John Dawson, Roy Larke, Masao Mukoyama

Descriere

This significant book takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material for students at every level.