Strategic Management in Telecommunications de James K. Shaw

Strategic Management in Telecommunications: Artech House Telecommunications Library

James K. Shaw

Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries.

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Descriere

Corporate planners in telecommunication companies can use this book to successfully bring new products to market in today's highly competitive marketplace. It explores the strengths and limitations of classic and emerging planning models and their applications in an environment of unsystematic deregulation, and guides managers in determining consumer demands and in positioning their companies to maximize market share.