Strategic Marketing for High Technology Products: An Integrated Approach: Routledge Studies in Innovation, Organizations and Technology
Autor Thomas Fotiadisen Limba Engleză Hardback – mai 2018
It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 381.83 lei 6-8 săpt. | |
Taylor & Francis – 14 aug 2020 | 381.83 lei 6-8 săpt. | |
Hardback (1) | 980.00 lei 6-8 săpt. | |
Taylor & Francis – mai 2018 | 980.00 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781138559288
ISBN-10: 1138559288
Pagini: 206
Ilustrații: 3 Tables, black and white; 41 Illustrations, black and white
Dimensiuni: 156 x 234 x 20 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Innovation, Organizations and Technology
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138559288
Pagini: 206
Ilustrații: 3 Tables, black and white; 41 Illustrations, black and white
Dimensiuni: 156 x 234 x 20 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Innovation, Organizations and Technology
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
Chapter 1: The Environment; Chapter 2: Business Culture and High Tech Enterprises; Chapter 3: Integration; Chapter 4: The Model
Notă biografică
Thomas Fotiadis is Associate Professor of Marketing and is Director of the Marketing Lab, Department of Production and Management Engineering, Democritus University of Thrace in Greece.
Recenzii
Dr. Fotiadis’s monograph includes a thorough survey of the literature while the proposed methodology and model are fairly easy to implement, well-grounded and documented and may prove potentially very useful for High Tech enterprises.
George J. Siomkos, Professor of Marketing & Dean, School of Business, Athens University of Economics & Business, Greece
This insightful work is unique for it provides a multi-disciplinary approach to innovation that is firmly grounded and well documented, while being insightful and applicable in a series of carefully planned, easy to follow steps. This innovative approach to integrated innovation will, I believe, help students, researchers and professionals engaged in the volatile and tumultuous high tech environment.
Prof. George Haramis, University of Macedonia, Thessaloniki, Greece
This monograph serves a two-fold goal: it aims to provide a succinct yet engaging and thought-provoking review of the literature on integration for (high tech) innovation. It approaches and presents it as a unified whole and not isolated attempt. It also builds and expands on this research by proposing a firmly grounded model to render innovation affordable and attainable in today's volatile high tech environment.
Prof. George Tsiotras, University of Macedonia, Thessaloniki, Greece
George J. Siomkos, Professor of Marketing & Dean, School of Business, Athens University of Economics & Business, Greece
This insightful work is unique for it provides a multi-disciplinary approach to innovation that is firmly grounded and well documented, while being insightful and applicable in a series of carefully planned, easy to follow steps. This innovative approach to integrated innovation will, I believe, help students, researchers and professionals engaged in the volatile and tumultuous high tech environment.
Prof. George Haramis, University of Macedonia, Thessaloniki, Greece
This monograph serves a two-fold goal: it aims to provide a succinct yet engaging and thought-provoking review of the literature on integration for (high tech) innovation. It approaches and presents it as a unified whole and not isolated attempt. It also builds and expands on this research by proposing a firmly grounded model to render innovation affordable and attainable in today's volatile high tech environment.
Prof. George Tsiotras, University of Macedonia, Thessaloniki, Greece
Descriere
This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated functional department approach, especially in relation to R&D and Marketing, It outlines and classifies the specific qualities and characteristics of the high-tech sector, while accommodating their use within the context of strategic marketing management and adopts a marketing oriented approach (consumer oriented, market oriented and competition oriented).