Strategic Operations Management: A Value Chain Approach
Autor David Walters, Mark Rainbirden Limba Engleză Paperback – 21 noi 2006
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Specificații
ISBN-13: 9780230507654
ISBN-10: 0230507654
Pagini: 440
Ilustrații: Illustrations
Dimensiuni: 156 x 234 x 23 mm
Greutate: 0.57 kg
Ediția:2006
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
ISBN-10: 0230507654
Pagini: 440
Ilustrații: Illustrations
Dimensiuni: 156 x 234 x 23 mm
Greutate: 0.57 kg
Ediția:2006
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
Caracteristici
Numerous interesting case studies to complement the text and illustrate the subjects discussed
Notă biografică
DAVID WALTERS is currently Professor of Management at the Sydney Graduate School of Management, University of Western Sydney, Australia. He was previously Head of the Business Department at Macquarie University and will be leaving UWS at the end of May to take up a post at Massey University, Palmerston North, New Zealand, where he will be introducing value chain management to a number of course programmes.MARK RAINBIRD is Managing Director of AWA Ltd, a computer service company operating Australia wide.
Cuprins
Foreword Introduction New Economy: New Business Models: New Approaches The Consumer as the Principal Driver of Value Value in the Context of the Firm Practical Issues and Applications Perspectives on Resource Allocation in the New Economy Supply Chain and the Demand Chain Demand Chain + Supply Chain = Value Chain. The Principles and Logic Underlying Value Chain Structures & Participation The Value Chain: An Industry Perspective The Firm's Value Chain Performance Planning and Control Value Chain Applications Industry Value Drivers Index.