Strategic Reputation Risk Management
Autor J. Larkinen Limba Engleză Hardback – 30 oct 2002
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 380.92 lei 6-8 săpt. | |
| Palgrave Macmillan UK – 2003 | 380.92 lei 6-8 săpt. | |
| Hardback (1) | 386.36 lei 6-8 săpt. | |
| Palgrave Macmillan UK – 30 oct 2002 | 386.36 lei 6-8 săpt. |
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Specificații
ISBN-13: 9780333995549
ISBN-10: 0333995546
Pagini: 288
Ilustrații: XII, 276 p.
Dimensiuni: 152 x 229 x 22 mm
Greutate: 0.56 kg
Ediția:2003
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
ISBN-10: 0333995546
Pagini: 288
Ilustrații: XII, 276 p.
Dimensiuni: 152 x 229 x 22 mm
Greutate: 0.56 kg
Ediția:2003
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
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Cuprins
Introduction What's different about reputation today and why is there a sense of urgency? How to manage reputation risk Perception or reality? - a risky business The consumer awakes Expanding liabilities, science and the precautionary principle - the greatest risk of all? Corporate social responsibility - the new moral code for doing business? Appendices Index
Recenzii
'The threat to an organisation's reputation is one of the key problems facing management. This guide will help you understand and manage the risk you face.' - Professor Frank Furedi, University of Kent
'This work is exceptionally noteworthy on two scores. First: it manages to draw together a raft of currently popular concepts relating to an organization's communications responsibilities - and then succeeds in articulating them as a coherent yet workable corporate philosophy. Secondly it postulates an eminently practical methodology to guide executives faced with the increasingly daunting task of monitoring and managing the reputational risk process. Intellectually and academically Larkin has achieved a neat balance between advocating principles and recommending practices.' - Professor Tim Traverse-Healy, The Page Society
'Understanding the impact of risk perception on commercial objectives is a critical part of effective risk management and operational performance. This book is immensely readable and provides a practical guide for senior managers who have to engage in active reputation management.' - Ann Sullivan, Senior Director, Cable & Wireless
'Reputation management is an essential part of boardroom competence today. This book will give corporate officers a head start in minimizing risks to reputation and building stakeholder relationships for competitive advantage.' - Malcolm T. Williams, Head of Group Issue Management & Resource Development, Shell International
'This is an invaluable guide for senior managers who should be recognizing the impact of risk perception on corporate reputation and the delivery of commercial strategies in a complex and rapidly changing business environment.' - Professor Ragnar Lofstedt, Director, King's Centre for Risk Management, King's College, London
'This work is exceptionally noteworthy on two scores. First: it manages to draw together a raft of currently popular concepts relating to an organization's communications responsibilities - and then succeeds in articulating them as a coherent yet workable corporate philosophy. Secondly it postulates an eminently practical methodology to guide executives faced with the increasingly daunting task of monitoring and managing the reputational risk process. Intellectually and academically Larkin has achieved a neat balance between advocating principles and recommending practices.' - Professor Tim Traverse-Healy, The Page Society
'Understanding the impact of risk perception on commercial objectives is a critical part of effective risk management and operational performance. This book is immensely readable and provides a practical guide for senior managers who have to engage in active reputation management.' - Ann Sullivan, Senior Director, Cable & Wireless
'Reputation management is an essential part of boardroom competence today. This book will give corporate officers a head start in minimizing risks to reputation and building stakeholder relationships for competitive advantage.' - Malcolm T. Williams, Head of Group Issue Management & Resource Development, Shell International
'This is an invaluable guide for senior managers who should be recognizing the impact of risk perception on corporate reputation and the delivery of commercial strategies in a complex and rapidly changing business environment.' - Professor Ragnar Lofstedt, Director, King's Centre for Risk Management, King's College, London
Notă biografică
JUDY LARKIN is a specialist in reputation risk management, advising organisations on how to manage the threats and opportunities from emerging issues and risk perception and their impacts on commercial and reputational performance. She is a Founding Partner of Regester Larkin and a regular speaker and commentator on reputation risk management issues. She is a Fellow of the UK Institute of Public Relations, Royal Institution and Royal Society of Arts, a board member of the Issue Management Council based in Washington DC, an advisor to government on risk communication and a lecturer for a number of universities, including the Harvard Center for Risk Analysis and Centre for Risk Management at King's College, London.