Strategy for Action – I: The Logic and Context of Strategic Management: SpringerBriefs in Business
Autor Giorgio Gandellini, Alberto Pezzi, Daniela Venanzien Limba Engleză Paperback – 19 apr 2012
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Specificații
ISBN-13: 9788847024861
ISBN-10: 8847024862
Pagini: 98
Ilustrații: XI, 84 p. 37 illus.
Dimensiuni: 155 x 235 x 10 mm
Greutate: 0.16 kg
Ediția:2012
Editura: Springer
Colecția Springer
Seria SpringerBriefs in Business
Locul publicării:Milano, Italy
ISBN-10: 8847024862
Pagini: 98
Ilustrații: XI, 84 p. 37 illus.
Dimensiuni: 155 x 235 x 10 mm
Greutate: 0.16 kg
Ediția:2012
Editura: Springer
Colecția Springer
Seria SpringerBriefs in Business
Locul publicării:Milano, Italy
Public țintă
GraduateCuprins
Overview of the series and of the first volume.- Part I: Defining and understanding strategic management.- 1. What is strategy?.- 2. The source of the company’s wealth.- 3. The importance (and usefulness) of modeling .- 4. A simplified conceptual model.- 5. The S-shaped curve and the opportunity costs. .- 6. The relationship between investments and value: direct and indirect tools, and professional resources .- 7. Translation of the above concepts into spreadsheett models. .- 8 Structure and contents of the subsequent chapters .- Appendix I .- Part II: Environmental analysis .- 9. Environmental variables: internal, industry, social, stakeholders .- 10. SWOT analysis .- 11. Porter’s five forces .- 12. Industry and corporate value chain .- 13. RBW and distinctive competencies .- 14. Holdup and slack .- Appendix II .- Short introduction to the second volume .- References.
Caracteristici
The innovative and unique feature of this short series on strategic management (two conceptually related, but independent volumes), which sets it apart from the myriad of books on the subject, is that it does not contain one single theoretical concept that cannot be translated into practice Its aim is providing university students and practitioners with a practical, decision-making, and action-oriented overview of the strategic management process The objective is reached through the adoption of a set of logical and judgmental models, which show the operational interrelationships among the relevant factors that have an impact on firms? competitiveness and that are or can be translated into spreadsheet frameworks Includes supplementary material: sn.pub/extras