Sustainable Champions: How International Companies are Changing the Face of Business in China
Autor Fu Jia, Jonathan Gosling, Morgen Witzelen Limba Engleză Hardback – 20 oct 2015
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Specificații
ISBN-13: 9781783531615
ISBN-10: 1783531614
Pagini: 254
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.43 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1783531614
Pagini: 254
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.43 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
Introduction1. Responsible Tourism: Fairmont Hotels2. Learning to Be Sustainable: Hewlett-Packard3. Sourcing Strategy in China: Nestlé4. Sustainable Practice in China: SKF5. On the ‘Road to Zero’: Sony6. One Step Ahead: Tetra Pak7. Sustainable Supply Chain Strategy: Vanke8. Towards Sustainable Mobility: Volvo9. Sustainable Value Chain Strategy: YingliConclusion
Notă biografică
FU JIA is Senior Lecturer in Operations and Supply Management, University of Exeter, UK. JONATHAN GOSLING is Professor of Leadership Studies, University of Exeter, UK. MORGEN WITZEL is a writer and lecturer on management issues.
Descriere
Strong competitive pressure and a dynamic market mean multinational companies in China must innovate with extraordinary pace. Environmental sustainability is a key driver for the best companies. This book shows how major household names have transformed their practices, and the impact this is having on business in China and beyond.