The Art & Craft of PR
Autor Sandra Stahlen Limba Engleză Paperback – 21 iun 2018
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.
The Art & Craft of PR was named a finalist in the "Marketing & PR" category in the 2018 National Indie Excellence Awards.Preț: 59.20 lei
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Specificații
ISBN-13: 9780999187104
ISBN-10: 0999187104
Pagini: 128
Dimensiuni: 136 x 214 x 16 mm
Greutate: 0.27 kg
Editura: LID Publishing
ISBN-10: 0999187104
Pagini: 128
Dimensiuni: 136 x 214 x 16 mm
Greutate: 0.27 kg
Editura: LID Publishing
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Descriere
The go-to guide for PR professionals looking for new and exciting ways to exercise their creative communication muscles. Drawing upon years of professional insights, in this inspiring yet practical book, the author will address the many facets of the PR industry, from advertising and marketing to consulting and strategizing.