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The Asian Advantage

Autor George S. Yip
en Limba Engleză Paperback – 14 iul 2000
Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the region's 14 most active countries, Asian Advantage provides a blueprint for doing business in the world's fastest growing area. Many books on Asian business take a more "macro" political-economic approach or a "micro" country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.
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Specificații

ISBN-13: 9780738203515
ISBN-10: 0738203513
Pagini: 464
Dimensiuni: 153 x 233 x 25 mm
Greutate: 0.63 kg
Editura: BASIC BOOKS
Colecția Basic Books
Locul publicării:United States

Descriere

The definitive resource for building a global strategy in Asia--from Japan to New Zealand.