"The Beast Factory" is targeted at high school student athletes and young adults who want detailed instructions for intense and structured workout workouts at their fingertips. Kermit Cannon, fitness and strength coach at Santa Monica High School and owner of Youth Sports Training, puts together 48 routines that can be performed over 12 weeks. Each day of the week begins with an inspirational quote by an athlete or leader, such as Woody Hayes, Robert F. Kennedy, John Wooden and Muhammad Ali. In "The Beast Factory," all of the exercises are illustrated with remarkable airbrush works by famed Chicano artist Tazroc (Brian Garcia). These 85 illustrations use a "shadowing" technique to show the full movement of each exercise. The illustrations also include descriptions that make the exercises easy to understand, even for beginners. It's written in an easy, flowing tone, with metaphors and examples that anyone can relate to. The book also offers tips and information on diet and health; the dangers of steroids, drugs and alcohol; training techniques; and more "The concepts from this book really helped me take my abs to another level" - Morris Chestnut, Actor "Great Book " - Keyshawn Johnson, Super Bowl Champion, 3X Pro-bowler " This is a very needed tool in the proper and healthy development of youth athletes. " Daniel Graham #86 Tennessee Titans, 2X Super Bowl Champion"