Cantitate/Preț
Produs

The Beginnings of Communication Study in America: A Personal Memoir

Autor Wilbur Schramm
en Limba Engleză Paperback – 7 apr 1997
Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland. This collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 53542 lei  6-8 săpt.
  SAGE Publications – 7 apr 1997 53542 lei  6-8 săpt.
Hardback (1) 81853 lei  6-8 săpt.
  SAGE Publications – 10 apr 1997 81853 lei  6-8 săpt.

Preț: 53542 lei

Preț vechi: 62990 lei
-15% Nou

Puncte Express: 803

Preț estimativ în valută:
10248 10681$ 8531£

Carte tipărită la comandă

Livrare economică 06-20 ianuarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780761907169
ISBN-10: 0761907165
Pagini: 218
Ilustrații: 1
Dimensiuni: 141 x 216 x 14 mm
Greutate: 0.29 kg
Ediția:New.
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States

Cuprins

Editor's Foreword
PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA
The Forefathers of Our Forefathers - Wilbur Schramm
Harold D Lasswell
Politics, Power, and the Significant Symbol
Paul F Lazarsfeld
From Market Research to Media Effects to Social Reinforcement
Kurt Lewin
Field Theory, Groups, and Communication
Carl I Hovland
Experiments, Attitudes, and Communication
The Heritage They Left Us
PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA
Wilbur Schramm - Steven H Chaffee and Everett M Rogers
The Founder
Institutionalization of Advanced Communication Study in American Universities

Descriere

Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland. This collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States.