The Beginnings of Communication Study in America: A Personal Memoir
Autor Wilbur Schrammen Limba Engleză Paperback – 7 apr 1997
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Specificații
ISBN-13: 9780761907169
ISBN-10: 0761907165
Pagini: 218
Ilustrații: 1
Dimensiuni: 141 x 216 x 14 mm
Greutate: 0.29 kg
Ediția:New.
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
ISBN-10: 0761907165
Pagini: 218
Ilustrații: 1
Dimensiuni: 141 x 216 x 14 mm
Greutate: 0.29 kg
Ediția:New.
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
Cuprins
Editor's Foreword
PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA
The Forefathers of Our Forefathers - Wilbur Schramm
Harold D Lasswell
Politics, Power, and the Significant Symbol
Paul F Lazarsfeld
From Market Research to Media Effects to Social Reinforcement
Kurt Lewin
Field Theory, Groups, and Communication
Carl I Hovland
Experiments, Attitudes, and Communication
The Heritage They Left Us
PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA
Wilbur Schramm - Steven H Chaffee and Everett M Rogers
The Founder
Institutionalization of Advanced Communication Study in American Universities
PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA
The Forefathers of Our Forefathers - Wilbur Schramm
Harold D Lasswell
Politics, Power, and the Significant Symbol
Paul F Lazarsfeld
From Market Research to Media Effects to Social Reinforcement
Kurt Lewin
Field Theory, Groups, and Communication
Carl I Hovland
Experiments, Attitudes, and Communication
The Heritage They Left Us
PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA
Wilbur Schramm - Steven H Chaffee and Everett M Rogers
The Founder
Institutionalization of Advanced Communication Study in American Universities
Descriere
Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland.
This collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States.