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The Changing Face of Vietnamese Management de Chris Rowley

The Changing Face of Vietnamese Management: Working in Asia

Editat de Chris Rowley, Quang Truong
en Limba Engleză Paperback – 5 mai 2010
Vietnam has emerged from long periods of colonialization, wars and ideological conflicts to become an important economic force within Asia and a promising destination for international business ventures.
 
The latest book in the popular Working in Asia series, The Changing Face of Vietnamese Management, draws on the experiences of local, Vietnamese experts to offer a unique perspective on the opportunities, challenges and issues facing managers and organizations operating in this fascinating emerging market. The book:
 
  • Contextualizes political, economic and social traditions
  • Discusses Vietnam’s competitiveness within the global economy
  • Analyzes key functional areas, including HRM, marketing, finance and strategy
  • Examines key issues and new developments in management and business
 
This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.
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Specificații

ISBN-13: 9780415595643
ISBN-10: 0415595649
Pagini: 304
Ilustrații: 45 b/w images, 31 tables and 14 line drawings
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.51 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Working in Asia

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

1. Setting the Scene for the Changing Face of Management in Vietnam  2. Human Resource Management  3. Marketing Management  4. Financial Market Management  5. Strategy Management  6. Foreign Direct Investment Management  7. Public Sector Management  8. Women Managers and Small and Medium Sized Enterprises  9. The Changing Face of Management in Vietnam Revisited

Notă biografică

Chris Rowley is Professor of HRM and Director of the Centre for Research in Asian Management at City University, UK. He is editor of the leading journal Asia Pacific Business Review and has published widely in the area of Asian business and management with more than 25 books and over 130 articles.
Quang Truong is Professor of Organizational Behaviour and Human Resource Management at Maastricht School of Management, the Netherlands. He has written extensively in local and international journals on development matters in Vietnam.

Descriere

The Changing Face of Vietnamese Management draws on the experiences of Vietnamese experts to offer a unique perspective on the opportunities, issues and challenges facing managers and organizations in Vietnam.