Cantitate/Preț
Produs
Total produse
Vezi coșul
The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society de Sut Jhally

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

Autor Sut Jhally
en Limba Engleză Hardback – 29 iul 2016
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 23126 lei  6-8 săpt.
  Taylor & Francis – 12 dec 1990 23126 lei  6-8 săpt.
Hardback (1) 75980 lei  6-8 săpt.
  Taylor & Francis – 29 iul 2016 75980 lei  6-8 săpt.

Preț: 75980 lei

Preț vechi: 115458 lei
-34% Nou

Puncte Express: 1140
Preț estimativ în valută:
14542€ • 15341$ • 12118£

Carte tipărită la comandă

Livrare economică 02-16 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781138145276
ISBN-10: 1138145270
Pagini: 240
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Cuprins

1. Introduction: Fundamentals and Starting Points  2. The Fetishism of Commodities  3. The Valorisation of Consciousness  4. The Codes of the Audience  5. Advertising Codes and Fetishism  6. Conclusion: Advertising, Religion and the Mediation of Meaning

Notă biografică

Sut Jhally teaches at the University of Massachusetts at Amherst.

Recenzii

"presents a detailed analysis of the specific political economy of the commercial, examining the way that, during advertising time on television, meaning is not only being generated in the relation between people and commercial messages, but is framed by the valorization of that watching activity." -- Journal of Economic Literature

Descriere

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment. (First published in 1991.)