The Commercialization of American Culture: New Advertising, Control and Democracy
Autor Matthew P. McAllisteren Limba Engleză Paperback – 29 ian 1996
Preț: 527.43 lei
Preț vechi: 620.50 lei
-15% Nou
Puncte Express: 791
Preț estimativ în valută:
100.98€ • 109.40$ • 84.32£
100.98€ • 109.40$ • 84.32£
Carte tipărită la comandă
Livrare economică 12-26 decembrie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780803953802
ISBN-10: 0803953801
Pagini: 312
Dimensiuni: 140 x 216 x 19 mm
Greutate: 0.45 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
ISBN-10: 0803953801
Pagini: 312
Dimensiuni: 140 x 216 x 19 mm
Greutate: 0.45 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
Cuprins
Introduction
The Changing Nature of Advertising and Control
Advertising's External and Internal Control
Social Implications
Place-Based Advertising
Control through Location
Controlling Viewer Behavior
Creating the Zapless Ad
Cross Promotion
Control through Cooperation
Sponsorship
Control behind a Philanthropic Facade
Commercials, Control and the Computer Revolution
Conclusion
The Changing Nature of Advertising and Control
Advertising's External and Internal Control
Social Implications
Place-Based Advertising
Control through Location
Controlling Viewer Behavior
Creating the Zapless Ad
Cross Promotion
Control through Cooperation
Sponsorship
Control behind a Philanthropic Facade
Commercials, Control and the Computer Revolution
Conclusion
Descriere
The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique and discusses the social and commercial implications of these developments.