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The Corporate Newsroom: Steering Companies Efficiently Through Communication de Christoph Moss

The Corporate Newsroom: Steering Companies Efficiently Through Communication: Management for Professionals

Editat de Christoph Moss
en Limba Engleză Paperback – 15 apr 2022
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer.
The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.
The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. 
This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.

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Specificații

ISBN-13: 9783030676445
ISBN-10: 3030676447
Pagini: 154
Ilustrații: X, 154 p. 29 illus.
Dimensiuni: 155 x 235 mm
Greutate: 0.24 kg
Ediția:1st ed. 2021
Editura: Springer International Publishing
Colecția Springer
Seria Management for Professionals

Locul publicării:Cham, Switzerland

Cuprins

"There will never be a Newsroom." – The discussion.- Part I: Theoretical basics.- Integrated Communication in the Corporate Newsroom as a contribution to enterprise value.- The journalistic Newsroom as a blueprint for corporate communications.- The Corporate Newsroom model.- Strategic Content Marketing in the Corporate Newsroom.- Efficiency and effectiveness: Controlling in the Corporate Newsroom.- The dissemination of Corporate Newsrooms in practice: empirical studies.- The Digital Shop Window: The Social Media Newsroom as a Communicative Hub.- Part II: Case studies.- Case study DATEV: The introduction of a Corporate Newsroom as a change project.- Case study Dutch National Police: Building trust with a Corporate Newsroom.- Case study R+V Insurance: Meeting new challenges with a Corporate Newsroom.- Case study Swiss Life Germany: The Corporate Newsroom as a motor of digitisation.- The Authors.

Notă biografică

Christoph Moss is a professor for Communication and Marketing at the International School of Management in Dortmund. He was deskchef in the newsroom of the German business newspaper Handelsblatt. With his consulting company Mediamoss he has implemented more than 50 Corporate Newsroom projects - for example at Siemens, Fraport and Swiss Life Germany.

Textul de pe ultima copertă

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.
The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. 
This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.

Caracteristici

Presents a theoretical framework for corporate communications Discusses the Corporate Newsroom model Includes case studies from organisations such as the Dutch Police and Swiss Life Germany