Cantitate/Preț
Produs

The Customer Experience Model: Routledge Focus on Business and Management

Autor Adyl Aliekperov
en Limba Engleză Paperback – 2 apr 2022
For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the Сustomer Experience Model (CXM).
The practical application of the CX model will allow companies to create value for their customers and key stakeholders, thus generating the necessary profit and building conditions for further development. Balancing academic research and real-world applications, The Customer Experience Model provides a framework that readers can understand and utilize to implement improvements in a company. In this work the readers also will learn about application in customer experience formation of such concepts as "systems thinking", "learning organization", "Lewinian Experiential learning cycle". The role of a leader in the formation of an effective customer experience will be shown as well. Also the readers will get an obvious idea of how to plan customer experience and measure its effectiveness.
The Customer Experience Model shows the latest state of knowledge on the topic and will be of interest both to students of business schools and universities at an advanced level, academics and reflective practitioners in the fields of leadership, organizational studies, marketing, and strategic management and consulting.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 18307 lei  6-8 săpt.
  Taylor & Francis – 2 apr 2022 18307 lei  6-8 săpt.
Hardback (1) 45201 lei  6-8 săpt.
  Taylor & Francis – 2 oct 2020 45201 lei  6-8 săpt.

Din seria Routledge Focus on Business and Management

Preț: 18307 lei

Nou

Puncte Express: 275

Preț estimativ în valută:
3504 3639$ 2910£

Carte tipărită la comandă

Livrare economică 03-17 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780367513641
ISBN-10: 0367513641
Pagini: 118
Ilustrații: 3 Tables, black and white; 5 Line drawings, black and white; 5 Illustrations, black and white
Dimensiuni: 138 x 216 x 8 mm
Greutate: 0.18 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Focus on Business and Management

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Cuprins

1. Introduction 2. Research Design 3. Analysis of the Marketing Concepts 4. Holistic Marketing as the Basis of Effective CX Creation. 5. Empiric Verification of the CXM with the example of Amazon Company. 6. Concluding Remarks.

Notă biografică

Adyl Aliekperov is a Leadership and Strategy Consultant based in Kiev, Ukraine.

Descriere

For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the Сustomer Experience Model (CXM).