Any type of marketing to your client can be daunting whether online or offline, but it doesn't have to be. The Digital Marketing Success Formula will take you through the fundamental steps and phases to attract and retain clients online (and offline). Author, Heather J. Crider, shares the proven formulas, phases and strategies to market to your audience. This easy to follow formula not only creates a roadmap helping you understand how to market to your clients but also provides a compass of clarity, so you know you are on the right path. The first part describes the marketing pitfalls and how to avoid them. You'll then delve into uncovering how to convert more potential customers by fully discovering your clients' wants, needs, and desires. The steps and phases outlined in this book teach you a repeatable formula for any launch, promotion, sales page, product or service and how to communicate with your audience. Best of all, this formula helps you successfully attract and retain the right clients at the right place at the right time. This will allow you to increase revenue and add more value to your customers while reducing your stress.Heather has founded, cofounded and grown four successful large companies over her 20-year career. She has been an independent entrepreneur for over 15 years without a 'traditional' day job