The Digitization of Business in China: Exploring the Transformation from Manufacturing to a Digital Service Hub: Palgrave Macmillan Asian Business Series
Editat de Young-Chan Kim, Pi-Chi Chenen Limba Engleză Hardback – 2 aug 2018
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Specificații
ISBN-13: 9783319790473
ISBN-10: 3319790471
Pagini: 271
Ilustrații: XV, 276 p. 17 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.5 kg
Ediția:1st ed. 2018
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria Palgrave Macmillan Asian Business Series
Locul publicării:Cham, Switzerland
ISBN-10: 3319790471
Pagini: 271
Ilustrații: XV, 276 p. 17 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.5 kg
Ediția:1st ed. 2018
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria Palgrave Macmillan Asian Business Series
Locul publicării:Cham, Switzerland
Cuprins
1. Business-to-business Marketing in China: Digital or Traditional?; Jonathan Cooley.- Part I. Digital Business as a Social Networking Tool.- 2. China's Online Peer-to-peer (P2P) Lending Platforms; Michelle W. L. Fong.- 3. The Key to Non-profit Crowdfunding through Social Media; Peng Gao.- 4. The Language of Luxury Hotel Websites in China; Amy Suen On Yi.- 5. The Development Path of WeChat: Social, Political and Ethical Challenges; Pi-Chi Chen.- Part II. Digital Business as an Operating Platform.- 6. Digital Business and Chinese Consumers' Purchasing Intentions in Indonesia; Tao Jiang, Yeyi Li.- 7. Enhancing Brand Image and Brand Trust in the Vietnamese Tourism Industry via eWord of Mouth; Hoang Thi Phuong Thao.- 8. Digitalization in Dentistry: Development and Practices; Yuan-Min Lin.- 9. Alibaba: Jack Ma's Unique Growth Strategy and the Future of its Global Development in the Chinese Digital Business Industry; Young-Chan Kim.- 10. Conclusion - The Sino Digital Economy: Development History, Current Status and Challenges Going Forward; Chung-Shen Wu, Chih-Yuan Weng.
Notă biografică
Young-Chan Kim is a Senior Lecturer at the University of Greenwich, UK. Having intensely researched China and the Asia Pacific region, he has co-authored and edited six books including Chinese Global Production Networks in the ASEAN (Springer, 2016) and China and Africa (Palgrave, 2017). Young-Chan has also written several articles for academic journals.
Pi-Chi Chen is a Lecturer at the University of Greenwich, UK. Her research interests include international business, strategy, multinational enterprises based in emerging markets, and regional innovation and development. She is co-author of US Firms’ Business Competence in the Taiwanese IT Industry (Springer, 2016).
Pi-Chi Chen is a Lecturer at the University of Greenwich, UK. Her research interests include international business, strategy, multinational enterprises based in emerging markets, and regional innovation and development. She is co-author of US Firms’ Business Competence in the Taiwanese IT Industry (Springer, 2016).
Textul de pe ultima copertă
One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.
Caracteristici
Investigates the main social background that has allowed for such radical changes in B2B businesses. Focuses on qualitative research combined with contemporary data rather than statistical analysis, enabling readers to apply the findings to other digital business scenarios Suggests future directions of research in this emerging area