The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

en Limba Engleză Hardback – 16 apr 2013

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

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Specificații

ISBN-13: 9780230296831
ISBN-10: 0230296831
Pagini: 138
Ilustrații: XIV, 138 p.
Dimensiuni: 140 x 216 x 15 mm
Greutate: 0.36 kg
Ediția:2013
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

1. The Dominant Influence of Marketing in the 21st Century; Philip J. Kitchen 2. The Recasting, Questionability and Applicability of Hobbes Leviathan; Philip J. Kitchen 3. Who is Like Unto the Beast? Tall Tales of Fail Whales; Stephen Brown 4. Seven Simple Rules to Better Customer Service; Charles R. Taylor 5. Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World; Fred Beard 6. Cloud as a new IMC tool: How to Make Marketing More Ubiquitous; Shintaro Okazaki 7. The Age of Organisationalism; Philip J. Kitchen

Notă biografică

Fred K. Beard, University of Oklahoma, USAStephen Brown, University of Ulster, Northern IrelandShintaro Okazaki, Universidad Autónoma de Madrid, SpainCharles R. 'Ray' Taylor, Villanova University, USA

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