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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century de Richard M. Perloff

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century: Routledge Communication Series

Autor Richard M. Perloff
en Limba Engleză Hardback – 30 iun 2023
The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion.
The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs.
Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187.
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Specificații

ISBN-13: 9781032268194
ISBN-10: 1032268190
Pagini: 490
Ilustrații: 8 Tables, black and white; 2 Line drawings, color; 19 Line drawings, black and white; 68 Halftones, color; 29 Halftones, black and white; 70 Illustrations, color; 48 Illustrations, black and white
Dimensiuni: 178 x 254 x 27 mm
Greutate: 1.68 kg
Ediția:8th edition
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Communication Series

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

Part 1: Foundations 1. Introduction to Persuasion 2. Foundations of Persuasion 3. Historical, Scientific, and Ethical Foundations Part 2: The Nature of Attitudes 4. Attitudes: Definition and Structure 5. Attitudes, Behavior, and the Keys to Persuasion 6. Attitude Functions 7. The Power of Our Passions: Theory and Research on Strong Attitudes 8. Automatic Attitudes, Priming, and Prejudice 9. Attitude Measurement Part 3: Changing Attitudes and Behavior 10. Processing Persuasive Communications 11. "Who Says It": Charisma, Authority, and the Controversial Milgram Study 12. "Who Says It": Credibility and Social Attractiveness 13. Fundamentals of the Message 14. Emotional Message Appeals: Fear and Guilt 15. Cognitive Dissonance Theory Part 4: Persuasive Communication Contexts 16. Interpersonal Persuasion 17. Advertising, Marketing, and Persuasion 18. Health Communication Campaigns

Notă biografică

Richard M. Perloff, Professor of Communication, Psychology, and Political Science at Cleveland State University, USA, is a nationally recognized scholar of persuasion and psychological perceptions of media. His Dynamics of Persuasion, first published in 1993, has emerged as a major scholarly textbook in the field. His articles on communication theories and psychological perceptions of news have appeared in Communication Theory, Communication Research, and Mass Communication and Society. A dedicated teacher, he has received teaching awards at Cleveland State University.

Descriere

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.

Recenzii

 "Rick Perloff has a remarkable talent for unpacking and explaining complex ideas, getting across both the core point and the nuances--while being engaging and entertaining all along the way. And those qualities are on full display in this new edition of Dynamics of Persuasion. Anyone interested in a smart introduction to theory and research about persuasive communication will want to look at this updated classic." – Dr. Daniel J. O'Keefe, Owen L. Coon Professor, Northwestern University Department of Communication Studies
 
"Dr. Perloff’s Dynamics of Persuasion has been the go-to book for undergraduate and graduate students since its original publication close to 30 years ago. There have been remarkable changes in our understanding of attitudes and persuasion since that original publication. But Dr. Perloff has captured these often-nuanced changes in our thinking across the editions of Dynamics of Persuasion. The 7th edition continues the tradition of being the most up-to-date and comprehensive textbook in this area." – Dr. Dave Ewoldsen, Professor of Media and Information, Michigan State University

"Perloff presents another edition of the classic book with an abundance of classic theories and persuasion research in contemporary and updated contexts and topics, with particular attention to replication of classic studies and changes that digital and social transformations have brought to the study of persuasion. It is a masterful synthesis of persuasion theory, research, and practice, in a very accessible manner." -- Dr. Lijiang Shen, Professor of Communication Arts & Sciences, Penn State University
 
"Richard Perloff is a great thinker and storyteller on the art and science of persuasion. In the 7th edition of his classic textbook, Dynamics of Persuasion, Perloff readily shows his command on the ever-expanding literature on persuasion and effortlessly brings the research to life through engrossing and accessible writing. This book is a treasure for students and everyone else curious about the human mind and its susceptibility to persuasive communication. Perloff is one of the most notable scholar-writers on the subject of persuasion today." – Dr. Xiaoli Nan, Professor of Communication Science and Director of the Center for Health and Risk Communication, University of Maryland, College Park
 
"This updated and expanded volume offers an insightful, reflective, and exceedingly accessible look at what we know about persuasion theory and research amid massive transformations in human communication in the digital age. It rethinks the evidence behind many time-honored assumptions and engages with contemporary communication controversies, challenges, and conundrums, all with engaging examples and prose." – Dr. Jeff Niederdeppe, Director of the Health Communication Research Initiative (HCRI) and Director of Graduate Studies in Communication, Cornell University