If you’re a skilled engineer or manager with creative product ideas but limited knowledge of how to actually start building a company around your ideas, this is the resource for you. In it you get practical insights, tools, objectives, strategies, and actions you can apply to any stage of your project ... from your initial idea to the all-important question of profitability. The emphasis is on practical business development principles for the small, sub-venture capital project. The ever-pressing issue of funding is shown as a manageable hurdle and you’re shown how to structure and develop your business so as to attract potential investors. The critical role of marketing is also explained and you learn practical, theoretically sound approaches for bringing your product to market.