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Successful Marketing Strategy for High-Tech Firms de Eric Viardot

Successful Marketing Strategy for High-Tech Firms: Artech House Technology Management and Professional Developm

Autor Eric Viardot
en Limba Engleză Hardback – 30 iun 1998
From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place.
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Specificații

ISBN-13: 9780890068540
ISBN-10: 0890068542
Pagini: 288
Dimensiuni: 159 x 237 x 21 mm
Greutate: 0.51 kg
Ediția:Revised
Editura: Artech House Publishers
Seria Artech House Technology Management and Professional Developm

Locul publicării:United Kingdom

Descriere

This book helps the reader to understand and apply essential marketing principles for success in designing high-tech product marketing strategies. It helps both novice and veteran marketing professionals focus on the critical factors that can determine success or failure for high-tech products.