The Experience: How to Wow Your Customers and Create a Passionate Workplace

en Limba Engleză Paperback – 10 ian 2002

'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop.' — Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m

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Specificații

ISBN-13: 9780123954930
ISBN-10: 0123954932
Pagini: 128
Dimensiuni: 138 x 216 mm
Greutate: 0.24 kg
Ediția:1
Editura: CRC Press
Colecția CRC Press

Public țintă

Professional Practice & Development

Notă biografică

Lior Arussy is corporate vice president of global marketing at NICE Systems, responsible for strategy development and marketing activities worldwide. In his position at NICE, Mr. Arussy initiated, launched, and developed the product roadmap for the revolutionary Customer Experience Management strategy, and transformed it into a global market segment. His articles have appeared in many publications including Harvard Business Review. As a thought leader, he has been quoted by The Wall Street Journal, Financial Times, ABC-TV, and other media outlets.

Cuprins

Foreword Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Epilogue, The Experience!

Descriere

'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop

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