Creating and Managing Superior Customer Value de Arch G. Woodside

Creating and Managing Superior Customer Value: Advances in Business Marketing and Purchasing

Autor Arch G. Woodside, Michael Gibbert, Francesca Golfetto

en Limba Engleză Hardback – 31 oct 2008

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

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Specificații

ISBN-13: 9781848551725
ISBN-10: 184855172X
Pagini: 352
Dimensiuni: 185 x 234 x 41 mm
Greutate: 0.84 kg
Editura: Emerald Publishing
Seria Advances in Business Marketing and Purchasing